Retail · Shopify · SEO · Brand
A boutique needed a store that sells as well as it looks.
A stylish women’s clothing boutique wanted a better online shopping experience and more of its visitors to buy. The storefront, the product content and the brand’s visual identity were built as one system.
The brief
- Make the online shopping experience match the in-store one.
- Increase conversions — not just traffic.
- Give the brand a consistent, premium look across product imagery.
- Get products found in Google and Google Shopping.
What shipped
- Mobile-responsive Shopify storefront designed for fashion retail.
- Clean navigation and filtering across clothing categories.
- Product titles, descriptions and alt text written for conversion and search.
- Secure checkout with payment and shipping integrations connected.
What we did
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Storefront build
A modern, mobile-responsive Shopify store with clean category navigation and filtering, so shoppers can browse the way they think.
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Product content and SEO
Keyword-rich product titles and descriptions, alt text and structured data — written to convert as well as to rank.
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Brand and visuals
Guidance on visual direction and the product photoshoot to lift the overall look and feel of the brand.
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Campaigns
Influencer marketing for the brand, plus a content plan for seasonal campaigns and promotions with targeted landing pages.
Results
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+30%
site conversions within the first quarter post-launch
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Up
organic traffic and product rankings on Google Shopping
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Higher
engagement from targeted landing pages and optimised product pages