Healthcare · WordPress · Local SEO · AEO
The clinic owner did not believe a redesign would matter.
An ABA therapy clinic supporting autistic children had a static, non-responsive site with no calls to action and no way to capture an inquiry. Families searching for therapy in the area were finding everyone else.
Before
- Static, non-responsive layout — broken on mobile, where most parents search.
- Tiny, confusing navigation categories hiding the programs page.
- No calls to action — no obvious next step for a family ready to ask.
- No lead forms at all, so zero captured inquiries.
After
- Mobile-first WordPress rebuild organised around therapy programs and family resources.
- Clear information architecture with legible navigation and internal linking.
- Strategic CTAs dropping into lead-generation forms on every key page.
- Copy rewritten for search intent, with metadata and schema on every page.
What we did
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Full technical audit
Site architecture, indexation errors in Search Console, Core Web Vitals and schema gaps — documented before a single design decision.
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Mobile-first rebuild
WordPress and Elementor, rebuilt around therapy programs and family resources — and aligned to WCAG 2.1 AA, which matters for a clinic.
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Structured data and local SEO
Organization, Person and Article schema; healthcare service markup; Google Business Profile optimisation for the service area.
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Answer Engine Optimization
Content restructured with FAQ-rich schema and conversational query alignment, then validated by testing prompts against ChatGPT, Perplexity and AI Overviews. A client article is cited in Google’s AI Overview for questions about ARD meetings.
Results
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+65%
organic traffic within three months
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Top 3
local ranking for key therapy keywords
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Week 2
first inbound calls after launch
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Down
bounce rate, on a faster mobile-first build