Finance · Enterprise SEO · Content strategy · WCAG 2.1 AA
A global corporate site had to be found, trusted and usable by everyone.
SEO and digital strategy for a global financial institution’s corporate website — improving brand visibility, accessibility and content performance across corporate, investor and leadership content. Client name withheld under NDA.
The brief
- Raise organic visibility for corporate and investor-related searches.
- Make a large site easier to navigate and better cross-linked.
- Meet WCAG 2.1 AA across content and media.
- Strengthen leadership profiles and corporate insights as thought leadership.
What shipped
- Comprehensive SEO audit: technical, content and metadata.
- Rebuilt information architecture and taxonomy for navigation and cross-linking.
- WCAG 2.1 AA standards implemented across content and media.
- Targeted keyword and schema work on leadership profiles and insights.
What we did
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Enterprise SEO audit
Technical, content and metadata issues documented and prioritised across the corporate site.
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Information architecture
Taxonomy and navigation restructured for easier wayfinding and stronger cross-linking between related content.
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Content strategy
A structured plan to strengthen thought leadership and corporate communications.
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Accessibility and entities
WCAG 2.1 AA implemented across content and media; leadership profiles and insights optimised with targeted keywords and schema markup.
Results
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+40%
traffic to priority landing pages, year over year
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Up
organic visibility across corporate and investor keywords
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AA
WCAG 2.1 accessibility standards implemented